WALTER AMERIKA MEDIA

Walter's Expertise

  • Walter is an independent brand and innovation consultant and expert on creativity and the creative industries. He shares his insights and ideas on ‘socio-economic creativity’ with private companies (new and existing) and public organizations to create added value. Design thinking, brand building, scenario sketching are his main working tools. Next to that he is Head of the Market Department of the renowned Design Academy Eindhoven, strategy advisor for the Executive Board of the University of the Arts Utrecht, co-founder of CI NeXt (the leading agenda for academic and applied research for business innovation within the Dutch Creative industries) and member of the advisory boards of Dutch Creative Residencies Network and startup company Layergloss He is the former chairman and chief creative officer of the FHV/BBDO Marketing Communication Group in Amsterdam and member of the BBDO European Board. He was also Chairman of the Dutch Art Directors Club and member of the Dutch EFFIE jury, chairman of the Dutch Design in Development Foundation, member of the advisory board of EU project Custom Fit and ambassador of the Dutch Design Awards and chairman of the creative board of CCAA (Creative Cities Amsterdam Area).

Creative Industry Netherlands

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Jeans, shoes and water

Yy Visited the Amsterdam Fashion Week. First listened to a very clear presentation by former AFW director James Veenhoff, who initiated the House of Denim project: a jeans factory, r&d lab, school, shop etc completely focused on denim. Big motivation for Veenhoff is the sustainability aspect of producing jeans, especially the enormous amount of water that is needed to produce and dye jeans. I hope the initiative gets the public private support that it needs. Anyone interested in jeans, could also visite the 'Global Denim Project' website of ULC (University College London). Nice overview of all research going on in the world about jeans and denim.

M1czpkvafvyv Afterwards went to se the Mada van Gaans fashion show. I'm not that much of a fashionista, but I liked the consistency of the show (which was based on a 'snake goddes' kind of idea, I just read somewhere). No extravaganza, good eye for refined simplicity. Unfortuntely something went wrong with ordering the right shoesize for the models, who barely could walk on their high heels. Not a major thing, you don't see it in the magazine pictures anyway...but it didn't contribute to the otherwise professional presentation.

22/01/2010 |

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