Walter's Expertise

  • Walter is an independent brand and innovation consultant and expert on creativity and the creative industries. He shares his insights and ideas on ‘socio-economic creativity’ with private companies (new and existing) and public organizations to create added value. Design thinking, brand building, scenario sketching are his main working tools. Next to that he is Head of the Market Department of the renowned Design Academy Eindhoven, strategy advisor for the Executive Board of the University of the Arts Utrecht, co-founder of CI NeXt (the leading agenda for academic and applied research for business innovation within the Dutch Creative industries) and member of the advisory boards of Dutch Creative Residencies Network and startup company Layergloss He is the former chairman and chief creative officer of the FHV/BBDO Marketing Communication Group in Amsterdam and member of the BBDO European Board. He was also Chairman of the Dutch Art Directors Club and member of the Dutch EFFIE jury, chairman of the Dutch Design in Development Foundation, member of the advisory board of EU project Custom Fit and ambassador of the Dutch Design Awards and chairman of the creative board of CCAA (Creative Cities Amsterdam Area).

Creative Industry Netherlands

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Dear Walter, Yes indeed we had a very inspiring day yesterday. You opened my eyes (and mind) for using all kinds of different communication channels ourselves as creative leaders of Design Academy Eindhoven. Exploring new ways to enlarge the social relevance for the world within and the world outside the academy.
The sound of your three 'i' mantra did resonate. thank you for that!

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