Back from Brussels. Attended 'Open Days', the European Week of Regions and Cities. At least, part of it. I was invited to speak on how the creative industries could help in restoring growth after the crises. Nice and interactive discussion with the audience (policymakers from different European regions). My suggestion to move towards the idea of the creative industries being part of a wider creative economy seemed to catch on. I explained why I thought the next thing to do is to establish a 'creative ecosystem' focused on growth potential instead of subsidizing start-ups. Not only focusing on the supply side of creativity, but also try to develop the demand for creativity. In fact we could learn from how a notion like sustainability became mainstream over the last 30 years. Something that was an idealdriven hobby once, is now established business. Such a 'creative ecosystem' should consist of Chambers of Commerce starting cross-over 'Rooms of Creativity', financial institutions to rate and fund ambitious creative companies, new educational teaching bussiness creativity, media to popularize creative potential. Anyway, it was interesting to see that we are really in a post Richard Florida situation now for policymakers: they all embraced the creative industries as a phenomenon, but now have to deal with it in a more traditional way.