Say what? Socio-economic creativity...maybe it needs some explaining. Socioeconomics or socio-economics is the study of the relationship between economic activity and social life. The field is often considered multidisciplinary using theories and methods from sociology, economics, history, psychology, and many others. It has emerged as a separate field of study in the late twentieth century. In many cases, however, socioeconomists focus on the social impact of some sort of economic change. Such changes might include a closing factory, market manipulation, the signing of international trade treaties, new natural gas regulation, etc. Such social effects can be wide-ranging in size, anywhere from local effects on a small community to changes to an entire society. (As says Wikipedia)
Creativity normally is linked to the world of culture and arts. Most people see creativity as something on the side, something associated with free time, something extra. While in fact, creativity is becoming more and more an omni-present force in our society. Like sustainability, no company and no organisation can't escape to think about it and to integrate it in a structural way. Only how and with what objective is not always clear. Which is understandable if you think that creativity is not being teached properly in our Dutch (and probably noet anywhere). Worse, we try to ignore our creative capabilities from kindergarten on. Listen to Ken Robinson.
I've been involved in numerous projects, which go beyond communication, marketing and design. Normally the reason people contact me in the first place. Most of the time, the issue how do we learn to co-create with our stakeholders, where do we find the networks and talent that we need, how do we create value?
I predict that creativity will become the next sustainability (maybe allready is).