Had two really good meetings with creative entrepreneurs, finance professionals and policy makers.
On the agenda an open discussion based on eight by SOFA formulated statements on issues like investment, sustainability, the brand amsterdam, policy etc. First meeting was held at Dawn's place, a new communication agency run by four relaxed guys, in the fabulous creative Kraanspoor and the second one was located at the Metropolitan Boardroom of Amsterdam In Business at the business WTC powerhouse.
Creative Industry Sofa is attracting more and more attention from top creatives,finance professionals and government leaders as an initiative that's acquiring valuabe 'tacit' inside knowledge on creative entrepreneurship. Which is great, because insiders predict that the creative industry really needs to put the emphasis on the last word. Otherwise it might to turn out to be the hype after all.
